Looking for Digital Marketing Manager who is upto the challenge of engaging new age customers form the digital world Responsibilities Driving digital marketing strategy for Yumpys. Areas of focus include:

• Digital content management
• Keyword research,
• Search engine optimization (SEO)
• Analysing web analytics,
• All social media strategies and; online outreach programs.
• Develop strategies that increase traffic, demand and conversion.
• Suggest digital strategies that complement the company’s sales and marketing efforts.
• Studying competitor digital marketing strategy.
• Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.
• Digital campaigns – Develop and execute high impact digital &; social brand communications programs for all ATL campaigns.
• Manage all owned media channels – Complete ownership of social media channels.
• Regularly tracking conversion rates and making improvements to the brand in digital ecosystem.
• Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.
• Social media marketing – Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online social properties.
• Digital Analytics – Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem.
• Defining success metrics and reporting needs for campaigns.